About

Hospitality operator,
AI systems builder.

I run events, marketing and operations across a 13-concept waterfront campus in Seattle that runs on Toast, coordinating 20 decision makers and more than 40 staff. The AI products and agentic workflows I build for those venues are in production today: menu onboarding, sales-mix and cost reporting, email triage, and a guest feedback and loyalty platform that is launching now.

My best work solves problems that cut across several parts of the business: I research the options, pick the best one, plan it, ship it, and make decisions quickly on sound research. Eighteen years across brand, product and live production came first, and they shape how I think about adoption: a system only counts once the team actually uses it.

Seattle (Wallingford)UW Design '12futurist, tech addict, connector
[ portrait — in the studio ]
studio: PlampHaus, Wallingford
resident husky included
the long road
2004Photography at Brooks Institute — learning to see first
2008Coca-Cola Enterprises — shooting & building online training, the first 'systems' job
2012B.A. in Design, University of Washington
2013LA: GFX for Arrested Development · returns home to Seattle to go independent
2016Lead UI/UX at 3Discovered — design work helps secure $2M in funding
2020Lockdown: a living room becomes a studio. PlampHaus is born so Seattle DJs can reach their fans — residencies on BLOND:ISH's Abracadabra.TV follow
2022Co-founds Duck Brunch — a monthly event that became a Seattle staple (2022–25)
2023Director of Events, Marketing & Strategic Partnerships at Miners Landing / Pier 57 · 13 concepts on Toast
2025Builds Mission Control — a personal AI operating system with orchestrated agents · ships an AI email assistant for a Seattle venue
2026Internal automation platform runs across the campus (menu onboarding, PMIX & COGS, email triage) · selected as Toast IQ customer panelist at Toast on Tour Seattle
approach 01

Systems over one-offs

Whether it's a broadcast rig, an event ops playbook, or an AI workflow — I build the repeatable machine, not just the deliverable.

approach 02

Humans stay in the loop

Sensitive email routes to a person, loyalty points wait for a verified review, and agent activity is monitored. Adoption follows trust, so every system I ship is built to earn it.

approach 03

Bridge roles are the job

Business, art, tech, strategy, community. The value is in connecting them — leading teams that speak all five languages.

now — october 2026
spokeToast IQ customer panel at Toast on Tour Seattle (Oct 5, 2026)
shippingguest feedback & loyalty platform on Toast data — the first loyalty program Miners Landing has run, launching now
runningmenu onboarding, PMIX & COGS reporting and email triage automations across 13 concepts
buildingMission Control — my personal AI operating system (agents, triage, automations)
directingevents, marketing and partnerships across 13 concepts at Miners Landing / Pier 57
hostingCosta Collective — monthly house sessions, Vol. 8 and counting
designingSynodic Collective — stage design & festival buildouts
seekingAI operations, AI systems & product roles
learningagentic workflows & multi-modal pipelines
// updated October 2026— the freshest read on what I'm doing
“They crafted strategies tailored to our brand and automated tasks that are saving us 3–6 hours a week. Our ROI since the collaboration speaks volumes.”
Nick Novello — Great Western Pacific, Inc
“Navigating the AI landscape felt daunting until we partnered up. Their personalized approach brought clarity and direction.”
Jackson K. — eCommerce Owner